Big Data

Navigating the waters of visitor stats while avoiding the sharks!

GIFT Interim Director, Associate Professor Sarah Gardiner, presented her views on the future of visitor research statistics in this panel session on Tuesday 25 June… Read More

by Tania Layden

Big Data and Tourism

According to Forbes, 53% of companies are using big data analytics today, up from 17% in 2015, with Telecom and Financial Services industries the… Read More

by Tania Layden

About GIFT Insights

At Griffith Institute for Tourism our members take on world leading research in tourism.
We have created GIFT Insights blog to share project insights and latest commentary from our members on current tourism industry related news. Our blog features the thoughts, ideas and original publications from our members.

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