Human or virtual? Matching influencers to the product
YANZHE YUAN, MAI NGUYEN, WEI SHAO AND YUNEN ZHANG | As artificial intelligence reshapes digital marketing, brands…
YANZHE YUAN, MAI NGUYEN, WEI SHAO AND YUNEN ZHANG | As artificial intelligence reshapes digital marketing, brands…
MAHDIS SMITH, LUKE HOUGHTON, CARLA RIVEROLA AND ALI HARSINI INTERZARI | Generative AI is rapidly changing how…
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ATUL GHORPADE, SABUJ KUMAR MANDL AND ALBERTO POSSO | Corporate social responsibility (CSR) is often seen as…
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