Blog sites are much like social media and need regular content to be a success. We do need you to state a case as to why your new site needs to be a blog rather than a new site on the CMS (Griffith website) and that you have a plan for regular publishing updates on the blog. Are you creating news style content and publishing regularity?
Branding requirements depend on partnerships and are the same as other collateral mentioned in the brand guidelines.
If you use the Griffith Branding and or one of our selected themes (Basic Theme, Griffith Theme), there is basic back-end support. The main advantage to the Griffith blog platform is the coverage from the Cyber Security team and the discoverability through Griffith platforms.