A colleague and I had the pleasure of undertaking a Design Thinking Masterclass with Social Marketing at Griffith recently, and couldn’t help thinking application of these tools and methods would go a long way to support those seeking Program, Course and Service transformation.

There is a great range of Masterclass sessions lined up for 2019 from Social [email protected], but in the meantime…

Quick Design Thinking Tools and Techniques you can employ today

Whether you are overhauling an existing program or course,  looking to enhance processes or trying to find a solution, these tools and techniques can help you get collaborating and ideating with your Colleagues today.

The Brainstorm

Flesh out ideas, use to aid data-discovery, or generally generate a lot of different ideas from diverse perspectives.  See how here.

Creating Insight Statements

Make sense of your insights garnered  from brainstorming or data discovery activities by collaboratively developing practical Insight Statements.  These will provide a solid base for issues you may need to address…and of course, help you develop positive insights about existing practice and activity. See how here.

Defining your Ecology and Journey Mapping

Journey Mapping is all about ’empathy’, and is a great way to see your offering (Program, Course, Service, Product or tool etc.) from differing perspectives and use-cases.  This is a great activity to do collaboratively as it also defines how important the concept of ‘team’ is, and the identification dependencies between processes and roles.

To start, make sure to identify your ecology (stakeholders, partners, students etc.) by ‘Defining your Audience’. See how here.

Use these identified audiences as a starting point to define each journey mapping activity…together as a group, and visually if you can.  This activity can help you identify gaps, or areas of high overhead, communication enhancement opportunities and much more. Moreover, this process can ‘test assumptions’ produced previously as ‘Insight Statements’.  See how here.

Root Cause Analysis

So, you’ve mapped your Journeys and discovered a major issue…what now?  In this case you can employ techniques designed to get to the ‘root cause’ or the ‘why’ initiating the issue.  See how here.


So now you have identified your gaps or areas for consideration and problem-solving.  Ideation allows you to collaboratively offer solutions, and/or prioritise identified areas to address.  You may choose as a group to add some items to a ‘backlog’ if they are more ‘long term’.

There are a myriad of strategies available to support ideation including:

  • Brainstorm
  • Braindump
  • Brainwrite
  • Brainwalk
  • Challenge Assumptions
  • Mindmap
  • Sketch or Sketchstorm
  • Storyboard
  • Analogies
  • Provocation
  • Movement
  • Bodystorm
  • Gamestorming
  • Cheatstorm
  • Crowdstorm
  • Co-Creation Workshops
  • Prototype
  • Creative Pause

See how here.


Once you have prioritised your enhancements as a team, you might consider collaboratively building a cohesive Roadmap together.  This type of activity builds on team cohesiveness, enhances awareness and all involved become change-agents going forward. See how here.



Social Marketing at Griffith Masterclasses