Dr Sera Vada completed her PhD with the Department of Tourism, Sport and Hotel Management at Griffith University in 2019. Her PhD thesis examined the hedonic and eudaimonic effects of well-being in tourism and how well-being can be used to generate better outcomes for tourism managers and marketers. 

Sera is an early career researcher with five years of academic teaching experience and research in tourism and hospitality management. She has published papers in A-ranked journals and is passionate about contributing to research which enhances individual well-being and improves the livelihood of communities, particularly in the areas of positive psychology and tourist behaviour, tourism development in Pacific Island Countries (PICs), Chinese tourism and sustainable tourism.

Together with a Bachelor of Arts in International Hotel Management and Tourism from the University of Queensland, and a Master of Arts in Development Studies from the University of the South Pacific, Sera has over ten years of industry experience in international destination marketing, project management, event management, public relations, and university administration. She has worked in various organizations including Griffith University, University of the South Pacific, Fiji’s National Tourist Office (Tourism Fiji) and the World Health Organization (WHO). 

Sera is married and is a proud mother to 13-year-old Nicholaus (who loves rugby and athletics) and 9-year-old Sophia (who loves reading, dancing, and singing).

Connect with Sera

Linked In – https://www.linkedin.com/in/seravada/

Read Sera’s thesis.