Customer Experience Analysis

The pros and cons of Airbnb

The rise of Airbnb and other short-stay accommodation options is dividing tourist towns across Australia, with some arguing it creates healthy competition and boosts visitor… Read More

by Tania Layden

Data collection from Rush Mela festival, Bangladesh

Shahida Khanom, a PhD candidate at GIFT, is conducting research on “Co-lingual hot authentication of intangible cultural heritage: the Rush Mela festival in the Bangladesh… Read More

by Tania Layden

GIFT and Mantra Collaborate on Customer Experience Analysis

Researchers at Griffith Institute for Tourism collaborated with marketing experts at Mantra Group in August 2017 to analyse the customer experience for visitors to the… Read More

by Tania Layden

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