Professor Sharyn Rundle-Thiele from Griffith Business School was awarded $347,153 by the Australian Research Council, Linkage Grant Scheme, for the project ‘Increasing the quality of goods donated to charities: Two field trials’. Professor Rundle-Thiele is Director of Social Marketing @ Griffith and Editor-in-Chief, for the Journal of Social Marketing. Drawing on her commercial marketing background Sharyn’s research focuses on applying marketing tools and techniques to change behaviour for the better.
The research will seek to improve the quality of charity donations by investigating how to redesign and reimagine donation points. This project aims to trial three social marketing programs using controlled field experiments in partnership with the Queensland Government and the National Association of Charitable Recycling Organisations. Controlled community pilot programs are planned as a means to identify the effective program for implementation nationwide by charitable recycling organisations in Year 3 of the project. The research aims to increase the quality of goods donated to Australian charities. Increases in the quality of goods donated to Australian charities deliver cost savings that can in turn be used to provide essential services to support more Australians who are in need. Read more on Griffith News.