Business School Research

Category: Marketing

GBS Research Department of Marketing

Cane Behaviour Change: Understanding more about what works, when, where and why

A range of projects focussed on changing fertilizer application rates and land use are underway in the Queensland cane industry. Projects aim to improve water… Read More

One Year On: A Business Impact Analysis of Gold Coast Commonwealth Games 2018

Griffith Business School research leaders Dr Joan Carlini from the Department of Marketing and Professor Andrew O’Neil Dean Research, have launched their new business impact… Read More

Mega-Sporting Events Impacts and Legacies – Gold Coast Commonwealth Games Phase 2.0

Unearthing the best organisational practices behind running mega-sporting events so their impacts for businesses and legacies for the community are improved, is a key interest… Read More

Make it Count during The Brisbane Ekka to boost organ and tissue donor registrations

Dr Kathy Knox from Social Marketing @ Griffith is pleased to announce the launch of their latest research project Make it Count sponsored by… Read More

Tackling obesity in Indonesia: a social marketing study

Can obesity intervention programs developed by Social Marketing @ Griffith be introduced in Indonesian communities and schools to reduce increasing rates of obesity? This… Read More