Section 5: Opportunity Spectrum
In today’s rapidly changing environments, intensifying competitive landscapes and challenged funding models, universities cannot be everything to everyone – it is an impossibility and needs to be recognised as such. Instead, universities must increasingly make judicious and far-seeing choices about the opportunities and possibilities that present. These business decisions address what consumers and markets to chase, what programs, products or services to offer, what partnerships and collaborations to pursue. These are hard decisions which require a clarity of thought about how a wealth of resources at the proverbial fingertips of a university is to be used. Read More